Alumni Continuing Education
Creating Loyal Healthcare Customers: A Prescription for Success
Offered by Continuing & Extended Education, BGSU
A series of half-day seminars on the BGSU Campus designed specifically for healthcare professionals
- Managers and supervisors
- Sales managers and representatives
- Operations managers
- Customer services managers
- Marketing managers
Customer decisions are based not on what is provided in promotional advertising, but on the recommendations of friends and relatives. Healthcare operators and marketers alike need to be acutely aware that the traditional marketing model is often not very effective in attracting and securing new customers. They need to be equally aware of how well their organization is exceeding customer expectations and generating customer referrals.
See yourself through your customer's eyes and learn how to:
- Establish trusting partnerships between sales reps and prospective customers
- Build a strong team of motivated professionals
- Develop a purposeful, strategic approach to service design and delivery
- Boost your service performance
- Create satisfied customers who refer new customers
Increasing Referrals through Partnership Development
June 22 & 29, 2006
Coaching Healthcare Employees Effectively
September 21, 2006
Achieving Healthcare Service Excellence
October 19, 2006
Designing the Healthcare Experience
November 19, 2006
CEUs from the State of Ohio Board of Examiners of Nursing Home Administrators (BENHA) are pending.
Click here for more information
To register call 1.877.650.8165 or visit http://pace.bgsu.edu/registeronline.